Retail expert Dr Fiona Ellis-Chadwick
Dr Fiona Ellis-Chadwick - Retail and Marketing expert

A History Of Ecommerce

In the UK, we love buying online, anything from books to fashion, electronics and travel. Online shopping started on August 11th 1994 with the first online sale, a Sting music CD. This single sale started an invisible revolution that has changed the way we shop, communicate and live our lives. The Internet has brought the high street into our homes, cars, gardens and many of us even shop in bed. Research by Shop Direct, a leading online retailer shows that 95% of us shop online and we spend more than anyone else. But 20 years ago things we're very different, no broadband, smart phones or secure payment systems. Want to know ore about the Internet shopping revolution? Follow the link to my time line and find out about the growth of Internet shopping in the UK.