Publications

Journal articles

Technology readiness in a B2B online retail context: an examination of antecedents and outcomes

This paper develops and empirically tests a model that examines the role of Technology Readiness (TR) in the Business-to-Business (B2B) context.
Institutional responses to electronic procurement in the public sector

Neil F Doherty, Danny McConnell, Fiona Ellis-Chadwick International Journal of Public Sector Management, 26
Web advertising: the role of email marketing

Ellis-Chadwick, Fiona and Doherty, Neil F. (2012). Web advertising: the role of email marketing. Journal of Business Research, 65(6) pp. 843–848.
E-Service Quality & Business Value

Article about e-commerce in the retail sector; looks at service quality and how managers can leverage value from developing their on-line retailing strategies

Principles and Practice of Marketing

Jobber , David and Ellis-Chadwick, Fiona (2012). Principles and Practice of Marketing. London: McGraw-Hill Higher Education.
Internet Adoption in the UK: an Empirical Study of Internet Adoption by Leading UK Retailers

Ellis-Chadwick, Fiona (2009). Internet Adoption in the UK: an Empirical Study of Internet Adoption by Leading UK Retailers. Saarbrücken: VDM Verlag .